Senior Integrated Marketing Manager YallaCase APPLY NOW

About the role

We’re looking for a Senior Integrated Marketing Manager for Middle East to help scale our marketing efforts across the region.

You will be responsible for building highly targeted and credible campaigns tailored to your market needs and target segments.

As an insatiably curious marketer who’s all about impact through collaboration, you will be making commercial decisions based on insights, outlining a vision, and bringing together teams to execute, driving collaboration across all marketing disciplines within YallaCase at both the regional and global level.

This is a critical marketing role, responsible for driving demand, resulting in increased Sales Opportunities and a healthy pipeline for our Middle East based Sales teams.

Through various messaging, channel strategies and creative initiatives, you will help to promote the platform, and fine-tune our acquisition program by:

• Closely collaborating and aligning with sales to generate and accelerate pipeline growth through new business and upgrades
• Operating with a ‘Global to Local’ and ‘English & French & Arabic’ campaign strategy approach
• Prioritizing funnel conversion to optimize all inbound leads for your market needs and target segments
• Drive English, French and Arabic marketing activities and storytell the vision to local and global stakeholders.

Responsibilities:

• Drive strategy and creation of demand generation campaigns across Middle East to ensure we meet business objectives
• Develop and execute short and long-term multi-channel campaigns to drive leads and the sales pipeline
• Generate a consistent flow of qualified leads for our Middle East Sales teams, measure and report on all critical sales funnel metrics
• Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency and revenue generation
• Develop a deep understanding of your markets, merchants we’re targeting, and the approaches to marketing, communications and engagements that are most likely to connect with them
• Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns
• Closely collaborate with all areas of the marketing team (Field, Partner Marketing, Product, Marketing UX, Growth, Digital and Content) to ensure the development and delivery of the most effective and efficient marketing programs for your market and our merchants 
• Drive ‘local to global’ exchanges of ideas, context, and strategy to help continue to strengthen our working model, highlighting what’s working, what’s not, and what else is required to augment our regional marketing approach 
• Be an integral part of the team responsible for helping to prioritise the German roadmap and initiatives for the marketing department
• Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns
• Provide feedback to the broader YallaCase teams about the market, what’s working, what’s not, and what else is required to augment the growth strategy 
• Support EMEA-wide marketing team goals and programs, ensuring their success in the region
• Unafraid to advocate and push forward important strategies and tactics to make the business stronger

Qualifications

• French, English or Arabic Native Language Skills
• Experience leading a marketing or revenue focused team preferably in a B2B Software SAAS sales environment or similar experience
• Deep knowledge of full funnel and account based marketing
• Experience leveraging data to tell a compelling user experience story, track conversion rates across the funnel by campaign and by tactic, 
• Continual improvement mindset 
• A demonstrable confidence and authority as a marketing lead and voice of the business 
• The ability to thrive in a constantly changing environment
• A mix of skills across quantitative-driven growth and narrative-driven storytelling
• A passion to connect and collaborate with your sales counterparts to generate impact 
• A strong interest in and aptitude for spending time with customers
• The ability to thrive in chaos, resolve ambiguity, and think quickly on your feet
• Ability to influence cross functional teams and champion new concepts and ideas
• Ability to work with external and internal stakeholders across multiple time zones
• The desire to have an impact and make a difference
• A love for data and how it can help marketing teams win
• A sense of adventure and an entrepreneurial spirit
• Curiosity and solutions-oriented mindset